Our Story
“We didn’t invent silicone nipple covers. We made them better. We read every complaint about our competitors’ products then created covers we’d trust on the women we love most.”
Ryan Leonard, CEO, NJF Worldwide
It started the way the best things do: with the women I love most. My fiancée. My mom. My cousin.
Three wildly different women, saying the same thing:
“It’s such a small thing… but it ruins my whole day.”
They were talking about nipple covers.
The cheap ones that peeled.
The sweaty ones that slid.
The thick ones that showed through shirts.
The so-called solutions clearly designed by people who never had to wear them.
The Problem
So, I did something obsessive.
I read hundreds of negative reviews across every nipple cover, sticky bra, and adhesive bra I could find. I printed the worst ones and taped them to my wall.
“Fell off mid-presentation.”
“Slid out while dancing.”
“Thick circles showing through tops.”
“Blisters. Rashes. Regret.”
That wall became our brief.
Designing Better Silicone Nipple Covers
I took it to the best factory I could find and said one thing:
“Make silicone nipple covers so good they forget they’re even wearing them.”
Not for a demographic.
For real women with real lives.
After countless prototypes, we got it right:
• Food-grade silicone that moves like skin.
• Ultra-thin edges that disappear under clothing.
• A safety-tested bio-gel adhesive strong enough for 12+ hours yet gentle enough for sensitive skin.
• Reusable 25+ times, without losing grip.
No bulk. No irritation. No sticky-bra tradeoffs.
The Real Test
The real test wasn’t a lab.
It was Aruba.
My fiancée wore them through 10+ hours of swimming, sun, salt, sand, and heat without a single adjustment.
She forgot she was wearing them.
That’s when Bare & Basic™ stopped being just nipple covers and became a promise.
Everything we make is first worn by the women we love most. If it’s not good enough for them, it doesn’t leave the house.
Because every woman deserves to forget what she’s wearing so she can dance longer, show up bolder, and live fully in the moment.
That’s our only rule.And we don’t plan on breaking it.
Ryan Leonard, CEO
Bare & Basic™. We’ve got you covered.